About digital user tracking

Digital user tracking, formerly known as journey tracking, is a cloud-based solution that captures user behavior across websites and mobile apps. The event data collected powers proactive customer engagement, advanced journey analytics, and real-time journey visualization that provides contextual insights for agents.

Understand digital user tracking


Configure digital user tracking

Learn how to start tracking visitors on your websites or mobile apps with digital user tracking.


Configure advanced tracking

Elevate your tracking experience with custom web events, external contact information and tag managers.


Visualize digital user tracking data

Contact center managers and supervisors can view live visitor tracking information, and visitor activity and action map performance reports. Add digital user tracking customer journey columns and filters to existing Genesys Cloud performance views. View historical journey data for interactions.


Use digital user tracking data


Legacy tracking for web chat